Game Developer · USC Class of 2026

Yutong “Leila” Li李毓桐

Game Design Production & Publishing Game Art

I build games end-to-end — designing systems, shipping titles to Steam & Epic, and crafting the art that gives them a soul. 12+ game jams, 20+ published prototypes, one game live on Steam.

Yutong Leila Li portrait
Game DesignProductionPublishingGame ArtShipped on Steam & EpicGame DesignProductionPublishingGame ArtShipped on Steam & Epic
01

Three ways I can help your team

A rare full-stack profile across the game pipeline — equally at home writing a design doc, running a launch, or painting a key visual.

01

Game Design

游戏策划 / 系统 · 数值 · 关卡

Full-cycle design from concept to execution: core systems, economy & number frameworks, balancing, level pacing and interaction logic. I write GDDs, number tables, and level docs, and iterate fast across disciplines.

GDDSystemsEconomy / NumbersLevel DesignBalancing
02

Production & Publishing

运营 · 发行 · 项目管理

I shipped a title to Steam & Epic as Marketing Lead — owning launch, community, store relations and milestones. Plus commercialization & LiveOps: acquisition, retention, monetization, A/B testing and KPI / ROI analysis.

Steam / Epic LaunchMilestonesLiveOpsA/B TestingKPI / ROI
03

Game Art

游戏美术 / 概念 · 3D · UI · 插画

Art across 20+ prototypes — concept, stylized 3D (Maya, ZBrush), UI / UX (Figma) and illustration (Procreate, Photoshop). I shape the visual identity and mood that make a game feel like itself.

Concept3D / MayaZBrushUI · FigmaIllustration
03

Selected work

From 48-hour jams to club projects — design, programming and art. 2,000+ plays on itch.io.

05

Experience

2025.07 – 2025.08
Kuaishou Technology / 快手科技
Commercialization Dept. — Client Operations Intern (Emerging Beauty)

Built a Python + Excel automation for GMV reporting → 5× faster. Ran client operations analysis, reviewed creative assets and optimized campaign performance, smoothing cross-team collaboration with actionable reports.

2024 – 2025
USC Advanced Game Production — Myth of Lumi
Marketing Lead · Publishing & Launch

Led the release & marketing module for the year-long studio project: marketing, community, platform release and IP visual direction. Hit USC's milestone gates, reported to Producer & Director, and acted as Game Publishing Association liaison with Steam / Epic and outside art teams. Now live on Steam & Epic.

2023 – 2025
12+ Game Jams & Independent Projects
Design · Programming · Art · Marketing

Key roles across 12+ game jams (MEGA, GMTK, Ludum Dare, Global Game Jam, Climate Jam) and 20+ published prototypes — shipping design, code and art under tight deadlines, with 2,000+ total plays on itch.io.

06

Tools & skills

Engines
Unity, Unreal Engine
Programming
C#, C++, Python, Java
Art
Maya, ZBrush, Photoshop, Figma, Procreate
Version Control
Perforce (2 yrs), Git
Production
Miro, Notion, Trello, Slack, Office, Google Docs
Analytics
Sensor Tower · A/B testing · CPC / CPM / ROI · KPI
Publishing
Steamworks, App Store submit & cert, TestFlight, localization, multi-platform
Languages
English (TOEFL 105), Mandarin, Cantonese
07

Awards & education

Jon M. Chu APAA Cinematic Arts Scholarship
USC Karen B. Wong & Scott W. Lee Leadership Endowed Scholarship
01USC MEGA 48-hour Game Jam — 1st Place (design & programming)
02Global Youth Entrepreneurship Competition (Shanghai, 2020) — National Champion, marketing pitch · team National Runner-up
03Conrad Innovation Challenge China Finals (2021) — Best Innovation Award
04JEA China Campus Media Awards (2022) — Excellence in Drawing
05NEC China Finals 2021 (Advanced) — Top 25% nationally · FSSM China Finals — Team 2nd
University of Southern California
BFA in Game Development & Interactive Design · Minor in Entrepreneurship
2023.08 – 2026.12 (expected)
New York University
Spring Game Course
2022.02 – 2022.05
English Proficiency
TOEFL 105 · Proficient academic & professional writing
08 / LET'S TALK
Open to game design, production & art roles.

Graduating December 2026. If you're building something worth playing, let's talk.